Sr. Industry Business Advisor — J. J. Keller & Associates, Inc.
Like insurance companies, many shippers and brokers are modifying how they do business. Here's why it's happening.
Written by:
Tom Bray
Sr. Industry Business Advisor — J. J. Keller & Associates, Inc.
Due to litigation over the past several years, many shippers and brokers are modifying how they do business. Like insurance companies, they are becoming concerned with the risks posed by potentially unsafe motor carriers.
This trend means they are now avoiding carriers with questionable safety records. So how do you prevent this from happening to your operation? First, understand shipper concerns and risk. Then, work towards being seen as a safe carrier.
Under Tort Law, the plaintiff needs to prove:
Liability can be assigned to anyone involved in the loss through various principles, including vicarious liability under the theory of respondeat superior (a superior, such as an employer or hiring entity, is responsible for the actions of the subordinate) and joint and several liability (the parties involved are inseparable when it comes to the injury).
In this landmark case, a court determined that a broker was liable for hiring an unsafe carrier. The unsafe carrier was involved in a crash, resulting in severe injuries.
During the proceedings, the broker claimed they verified the carrier was licensed and properly credentialed by the Federal Motor Carrier Safety Administration (FMCSA), meaning they had followed their duty to act.
They also claimed they were exempt from the claim due to the Federal Aviation Administration Authorization Act of 1994, as the practice of allowing state courts to decide such cases runs afoul of the preemption of state laws related to a price, route, or service of carriers and brokers. Both arguments were unsuccessful from the local court to the supreme court.
As a result of this case (and others since), many brokers and shippers are becoming more selective in the carriers they use.
As risk-averse shippers and brokers trend toward using FMCSA-provided data to make decisions, this is where the answer lies.
To avoid being painted as a potentially unsafe carrier, you need to:
Remember, you want to be viewed as a safe carrier by all shippers and brokers. If you are not, you may suddenly find it harder to find and keep customers.
Consider the J. J. Keller® Fleet Management System. It will help you execute all the items listed above and more! Talk with a compliance specialist about trying it free for 60 days. You can trial J. J. Keller® ELDs, Dash Cams, and Vehicle Trackers at the same time! Call 855-693-5338 to learn more.
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