3 Ways Dash Cam Technology Promotes Safety

More and more fleets are adding video in the cab. Are you missing out?

Mark Schedler - DOT Sr. Editor - J. J. Keller & Associates, Inc.

March 01 , 2019

Proactive Driver Coaching

Driving footage captured with a dash camera can provide evidence of everything from hard acceleration, to hard braking, cornering, lane drifting, following too close, rolling stops, and more. In studies conducted by the Virginia Tech Transportation Institute (VTTI), an event-based video system, combined with a driver behavior modification system, accounted for estimated reductions in fatal and injury crashes of 20 percent and 35 percent respectively. Having the unique ability to view the specific behaviors taking place — as well as the circumstances leading up to them — can help you provide more effective driver coaching to prevent future occurrences.

Risk Management

Using in-cab technology to determine if your drivers and vehicles are operating safely can be critical to helping you reduce risk and protect your brand. The National Transportation Safety Board (NTSB) concluded that onboard video systems provide valuable information for evaluating the circumstances leading to a crash. Having the opportunity to examine evidence leading up to an event or accident can exonerate an innocent driver, reducing potential liability and resulting in improved CSA scores.

Return on Investment

Dash-cam video technology can lower your insurance rates and/or claims when a driver is found not to be at fault for a crash. Additionally, most dash-mounted cameras can be used as a still camera for post-accident documentation. When it comes to your company’s bottom line, a picture truly is worth a thousand words. Combined with timely driver coaching, dash cams provide a tremendous return on investment.

Whether looking to provide more targeted driver training, keep CSA scores low, or protect your company’s bottom line, video event technology is essential component to your fleet’s safety program.

Learn more about the benefits of J. J. Keller in-cab video technology.


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