Northgate Markets

Miguel González, Sr. came to the United States from Mexico in 1976 to make a better living and provide for his family. He bought a grocery store. Forty-seven years later, Northgate Markets has 40 food stores in southern California. To gain insights and improve driver and store processes, Northgate Markets chose J. J. Keller® Encompass® with ELogs.

Osvaldo Gonzalez

Operational Efficiencies

“I see great things happening with J. J. Keller® ELogs and with our lean process improvements,” he said. “We are able to track where the delivery is at and eliminate double handling so the product is on the shelf with the least amount of touches as possible. We are able to maintain a good price range so our customer gets the benefit at the end of the day.”

“From a management standpoint, we look at the usual things like MPG, acceleration/deceleration, and RPMs,” González said. “My favorite features, however, are the geo-fencing and mapping functions. They give me real-time information, such as how long a driver spends at a store and how long they must wait to load and unload. Encompass reports show where our drivers are being held up, giving me the opportunity to improve our internal processes, which eliminates delays and gets the products on the shelf in a timely manner.”

User-Friendly ELogs

“Most of our drivers are first-generation Americans, and their first language is Spanish,” said González. “Many are not computer savvy and we were concerned they would be frustrated. But the drivers accepted it, and now they love it. The Encompass® ELD mobile app looks so much like the J. J. Keller® paper logs that it was easy for our drivers to grasp. We think it’s the most simple, user-friendly system. Plus it saves them time.”

Onsite Implementation

With help from J. J. Keller’s onsite implementation team, Northgate Markets was able to get Encompass up and running in 30 days. Within 90 days they were able to improve fuel efficiency by one mile per gallon as part of identifying and reducing idle time.

Watch Their Story

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Change The Way You See Your Fleet

The J. J. Keller Encompass Fleet Management System is the only fleet management platform that provides guidance backed by nearly 70 years of trusted DOT compliance expertise. Add connected technology like ELogs, dash cams, and vehicle tracking devices whenever you're ready.

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